Definitions of creativity are not straightforward, and many writers have contributed to the debate about what constitutes creativity, often hotly contesting different views. However, most theorists agree that the creative process involves a number of components, most commonly:
• originality (the ability to come up with ideas and products that are new and unusual)
• productivity (the ability to generate a variety of different ideas through divergent thinking)
• problem solving (application of knowledge and imagination to a given situation)
• the ability to produce an outcome of value and worth.